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30x30 UK

Protect 30% of land & sea for nature by 2030

30by30 is the biggest conservation commitment the world has seen. With your help we’ll turn ambition into impact.

Marine life on a maerl bed, Irish Sea

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Five Extraordinary Years
For Nature

The UK is among nearly 200 countries that have committed to this goal. 

It is known as 30by30.

“The ambition to secure 30% of our land and sea for nature’s recovery by 2030 offers us the bold vision needed to reverse wildlife decline and improve all our lives.”
— Sir David Attenborough

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This is nature’s moonshot.
And we're here to help us all deliver it.

Progress is being made, but now it needs to come out of the shadows.

We all play a vital role — as people, businesses, and landowners.

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See progress and discover local

projects to support

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30x30 UK for the 
Business Community

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Mitigate impacts from extreme weather with nature-based solutions

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Nationwide locations for volunteering driving staff & client engagement

Being on the right side of history through action for nature

RESILIENCE

GROUNDWORK

REPUTATION

It’s time to rethink how businesses can drive the movement to transform nature.

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Ecosystem Partners

We bring together selected partners ensuring we have expert support to deliver our mission

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About Us

30x30 UK was founded on the belief that to achieve the ambitious goal of protecting 30% of our land and sea by 2030, we need a whole-of-society approach. We bridge the gap between businesses and nature, turning ambition into tangible impact through restoration and volunteering.

Meet the 30x30 UK Advisory Board with expertise that includes Defra’s 30by30 lead, the UK’s leading biodiversity researchers, and Green Claims Code advisors.

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Nicky O’Malley, CEO

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Former Head of Strategic Partnerships at the RSPB and founder of Standing for Our Future, with experience of establishing impactful conservation collaborations.

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Elliot Coad, COO

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Former founder of Ecologi, one of Europe‘s largest business climate platforms. He advises green-tech startups and also a landscape restoration project.

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